Dorcina Nash | Capabilities Matrix

B2B Growth & Digital Strategy Expertise

A technical, data-driven competency profile spanning demand generation, technical search engine optimization, marketing technology architecture, and performance analytics.

B2B / SaaS

Primary Sector Focus

Full-Funnel

Growth Strategy

Core Disciplines

Growth Strategy & Search Optimization

Strategic frameworks designed for measurable revenue pipeline growth, audience positioning, and modern search authority.

B2B Growth Marketing

SEO & AI Search

Campaign Strategy • Demand Generation • Lead Generation • Digital Marketing • Content Strategy • Audience Research • Customer/Buyer Research • Conversion Optimization

Technical SEO • On-Page SEO • Keyword Research • Competitor Research • Search Intent • Google Search Console • AEO • GEO • AI Search Visibility • Structured Content • Schema

MarTech & Analytics

Platforms, Tooling & Infrastructure

Hands-on execution across industry-standard marketing intelligence, CRM automation, web publishing, and search tools.

Analytics

Paid & Lifecycle Marketing

CRM & Marketing Technology

Google Analytics 4 • Google Search Console • Google Tag Manager • Marketing Performance Tracking • KPI Reporting • Performance Dashboards • Data Analysis

Google Ads • Paid Search • Email Marketing • Email Automation • Campaign Performance Analysis

HubSpot • GoHighLevel (GHL) • Lead Capture • CRM Pipeline Management • Lead Generation Funnels • Marketing Automation

Web & Content

SEO Tools

WordPress • Elementor • Landing Pages • Conversion Optimization • Content Management • YouTube SEO • Canva • Adobe Creative Suite

SEMrush • AIOSEO • Rank Math

Contact Dorcina Nash

Ready to scale your B2B growth engine?

Available for strategic consulting, leadership engagements, and digital growth advisement in SaaS and tech.

“Whatever you do, work at it with all your heart.” — Colossians 3:23

Contact me